While attending the Tokyo Metropolitan College of Aeronautical Engineering, he gave up his goal of becoming a 4-wheel racer. He later became a programmer after working at a noodle restaurant and a welding shop, and was selected as an IPA Unexplored Field Youth (Super Creator) in 2003 and an IPA Unexplored Software Creation Project in 2006. He completed the Graduate School of Media and Governance at Keio University in 2011.

He is currently a member of Birchill Inc., specifically responsible for the development of the search module and developer tools in the Firefox web browser. He founded zeroinon Inc. in 2021. He has received the Good Design Award (2008, 2014), the Aiso Award from the Graduate School of Media and Governance at Keio University (2011), and the Workshop Collection Grand Prize (2015), among others.

After completing the Graduate School of Media and Governance at Keio University, worked at NTT Human Interface Laboratories and PanAmSat, a U.S. satellite communications company, before completing his doctorate at the University of Tokyo's Graduate School of Engineering, Department of Advanced Interdisciplinary Engineering.

After working as an assistant professor at the Research Center for Advanced Science and Technology at the University of Tokyo, a research fellow at the National Institute of Advanced Industrial Science and Technology (AIST), and an associate professor at the Graduate School of Art and Design, Kyushu University, established nudge LAB in 2020 with the aim of improving the wellbeing of all people through UX technology, and in 2021 founded zeroinon Co. In 2025, retired as representative director and assumed the position of director.

In April 2025, she joined as a professor at Tokyo University of Technology Katayanagi Advanced Research Institute and the Preparatory Office for the Establishment of a New Faculty, and worked as a visiting professor at Toyama Prefectural University.

Engaged in research on wearable computers that specialize in subjective experience as spatial computers, research on functional clothing and e-textiles that fuse technology and fashion, and research on interfaces that aim to extend, manifest, and control the body and consciousness. He has received the Interaction and Interactive Presentation Award from Information Processing Society of Japan (2019, 2020), the Virtual Reality Society of Japan Paper Award (2013) Good Design Award (2011), IEEE Int'l Symposium on Wearable Computer Juries Design Award (2008), etc.